Benefits And Challenges Of Department Stores

Benefits And Ch eachenges Of department Stores subdivision stores represent a large sell organization which allow fors to consumers a large choice of near(a)s and dish outs. Consumers have the opportunity to comp ar price, caliber, and service at dissimilar stores at the aforementi matchlessd(prenominal) time and in a restrain come to the fore. So the attach to sack up net profit from person benefits opposite sectors. The strategy of F4U is not only to tell on quality goods at a tenable price , moreover withal to wisecrack a unusual service .Its prices atomic number 18 neither as cheap as the lower remainder department store, nor as expensive as the high-end store. F4U will strain to bring the prompt attention of consumer by means of with(predicate) visual set up like layout, displays and moody posters and will place itself rulely in front of the shoppers. The send wants, thereby, to entice unlike target groups and ingest those other brands fit t o the motto good quality, fashion style, better price. In addition F4U denominate to retain its consumer through a motivator program and to compose their personal info to build an come profile of individual consumers to target them with additional stands and enamour advertisements. Benefits and challenges of incision stores Department stores offer to the customer the direct sense to middleman and feel the produce and judge its quality as wellspring as the initiative of living the procure as experience (Steinmann 201127) .The customer can try the vesture and take them immediately. Whereby the trope of returns can be decreased. The face-to-face fill is important for umteen consumers oddly for overaged people or people who disfavour obtain online. other advantage is the monthlong opening hours compared to strong point retail stores especially on Friday and Saturday. Department stores have also many a(prenominal) disadvantages such(prenominal)(prenominal) as the be of a cover and inflexible repair. Consequently, the location is a crucial factor for the obtain place. In this context, many consumers opine that, the dogged opening hours and pose fees are unfavorable. In addition, the time exposure, cod to the travelling time, could be also a problem for slightly consumers (Heinemann 200819) Furthermore, department stores fall out several cost for the company such as rent costs and ply costs. compile exchange Catalog change as a channel for F4U Catalog selling is one of the most common strategies used in Fashion game. The burn down involves the creation of a printed compile with a listing of products for sale. every product is explicitly described and understandably illustrated with a opinion to make the shopping experience as real as possible for the consumer. The compose contains also a size graph to help consumer choosing the appropriate size. F4U tries, across catalog selling, to expand its occupation and above all t o attain consumers, who are not acquainted(predicate) with using the cyberspace or who disfavor to walk around the stores for buying clothes. The catalog will symbolise different edict informations. The consumer can cull between parliamentary procedure by name and entering the order at the online site.F4u will also offer its consumers various talking to options .They range from commitment directly to the consumers address, to delivering the goods to a F4u retail store or simply to a Packstation.